BIG wins BIG – Local company supplies Royal Albert Hall for its SUMO event


Multi-award-winning promotional merchandise specialists, The Branded Items Group (BIG), recently celebrated a heavyweight victory by supplying bespoke branded cushions to one of the world’s most iconic venues — the Royal Albert Hall in London.  

BIG was commissioned to create and deliver over 300 large, custom-branded floor cushions for
for the spectacular international SUMO wrestling event which was broadcast worldwide

The bespoke cushions were designed to reflect the event’s unique cultural heritage while providing premium comfort and standout branding for attendees in close proximity to the action.

Steve Fairhurst, Director of The Branded Items Group, commented:

“It was a privilege to not only work with the Royal Albert Hall on this project, but to also see the products we supplied at such an iconic venue and on a global broadcast stage. From the feedback from the Royal Albert Hall, the cushions went down a storm.”

With this latest success, The Branded Items Group continues to strengthen its position as a trusted partner for high profile events and brands.

Having been recently been approved on the supply chain of another high street brand. BIG were also recently approved as a supplier to  LVMH,  the parent company of brands such as Moet Hennessy, Louis Vuitton and Givenchy.  This followed work the company has just completed for another LVNH brand, Christian Dior.

But it’s not just a string of well-known brands BIG have been providing merchandise too, but high-profile personalities as well. 

Steve  added

“We are known for providing business to business merchandise, but we have recently supplied promotional goods to Manchester based rapper and actor Bugzy Malone and previously we have supplied merchandise to Oti Mabuse and Johannes Radebe from Strictly Come Dancing for their UK tours as well as the Wicked production in London.  Locally, Johnny Vegas has used us for merchandise for his Carry-on Glamping Series, as he is a great supporter and advocate of local business.”

Branded Items Group enjoyed particular recognition during the Lockdown period
when they delivered the Show Must Go On Contract for London’s West End Theatre Industry.   Steve continued

“That was the largest contract we delivered.  We supplied literally tens of thousands of T-shirts and hoodies as well as merchandise products that were sold in 70 countries worldwide.”

The St Helens born company are now investing in technology and have recently recruited an office manager as they look to expand the company.  

Fellow Director Louise Fairhurst commented.

“We are absolutely delighted to work with an iconic venue like the Royal Albert Hall.  The past 18 months we have significantly increased the number of well-known UK establishments and high street brands; we are working for.  However our priority is to continue to develop our customer base locally in our region.”

For more information about Branded Items Group please visit www.brandeditemsgroup.co.uk / sales@brandeditemsgroup.co.uk