Radio City's Cash for Kid's was established to channel the caring of the local community into the welfare of their own youngsters. We use the power of our radio brands to deliver initiatives for sick and underprivileged children in our communities, to benefit local children and give the most disadvantaged a better and brighter future.

Every year we raise millions of pounds for local children and young people who are suffering from abuse or neglect, who are disabled and have special needs or who simply need extra care or guidance.

We participate in a huge variety of fundraising events both on & off air and by encouraging individuals, groups, schools and companies to jump on board, join in the fun and offer a helping hand to disadvantaged children in their own community.

With cash raised locally each charity guarantees that the generous donations made by listeners will go towards bringing hope, healing and happiness to children in their community. All the money raised on behalf of Cash for Kids stays in the area it was raised in providing a helping hand when and where it is needed most.