Primas Law, the specialist corporate and commercial law firm, has acted as legal partner to the Lenhart Family on TGI Sport’s acquisition of Sporteo Int. Sportmanagement AG, a full-service sports marketing and management agency headquartered in Schaan, Liechtenstein.
Originally founded in 1987 by former Austrian footballer Josef Lenhart, Sporteo operates across the DACH region, connecting businesses and brands with the world of sports through its core services: Sports Sponsorship & Marketing, Sports Technology & LED Advertising, and Integrated Sports Communications. The company serves a distinguished roster of clients, including the Austrian Football Association (ÖFB), FK Austria Wien, SK Rapid Wien, SK Sturm Graz, FC Lugano, FC Thun, and FC Vaduz, and counts Ralf Rangnick and Marko Arnautović among its featured testimonials.
TGI Sport, the global leader in sports virtual technology and commercial rights, announced the transaction on 21 May 2025.
Jennifer Gallagher, Corporate & Commercial Partner, provided comprehensive advice on all aspects of the deal, including due diligence, transaction structuring, regulatory considerations in Liechtenstein and the UK, and the negotiation of the sale and purchase agreement.
Jennifer Gallagher, Corporate & Commercial Partner at Primas Law, said:
“We are delighted to have supported this strategically significant acquisition. Sporteo’s deep relationships in Central and Northern Europe, combined with its cutting-edge technology capabilities, make it an ideal partner for TGI Sport’s expansion in the DACH region. It has been a pleasure working alongside their team to deliver a seamless transaction that positions TGI Sport for continued growth and innovation.”
Josef Lenhart and Hanno Egger said:
“I would like to take this opportunity to thank you very much for the excellent job you did for Sporteo. It was not only your professionalism and delivery but also the way you worked, advised and guided us! You were a key member of the team and crucial to our success”.
If you’re interested in talking to our team about acquisitions, please contact our Corporate and Commercial Partner, Jennifer Gallagher directly via Jennifer.gallagher@primaslaw.co.uk or visit the Primas Law website.