Hosted by the University of Liverpool Management School in collaboration with Radisson RED Liverpool
Join us for a relaxed and insightful business breakfast exploring smarter pricing strategies – with a focus on dynamic pricing, a flexible and increasingly popular way businesses are adjusting prices in real time based on demand, timing, and market trends.
Not sure what dynamic pricing is? Think about how hotel room rates or airline tickets change depending on when you book. It’s a strategy that helps businesses respond quickly to changes in demand and stay competitive, all while improving customer experience and boosting revenue.
Held at the stylish Radisson RED hotel in the heart of Liverpool, this event features experts from the University of Liverpool Management School and professionals from Radisson RED, who will share both academic and real-world perspectives on how dynamic pricing works and why it’s becoming a go-to method in hospitality and beyond.
Whether you’re in hospitality, retail, or simply curious about how businesses set prices, this session will offer valuable takeaways on smarter pricing, customer behaviour, and staying agile in today’s fast-moving markets.
Date: Wednesday 2nd July
Location: Radisson RED Hotel, Lime Street
09:00-09:25 – Networking and refreshments
09:25-09:30 – Welcome by Kate Dalton (ULMS)
09:30-09:50 – Professor Nicolas De Roos (ULMS)
09:50-10:10 – Michelle Melia & Martynas Rutkauskas (Radisson RED)
10:10-10:30 – Q&A (Chaired by Hazel Kennedy, ULMS) and further networking
10:30 – Event close