Date posted:
Mon 03 October 2022
OPEN CELEBRATES BLACK HISTORY MONTH 2022 BY RECOGNISING THE CONTRIBUTION AND ACHIEVEMENTS OF THOSE FROM THE PAST & PRESENT.
We have teamed up with Anti-Racism charity, the Anthony Walker Foundation, to showcase and celebrate leaders from the region’s black community, both past and present, this October.
The campaign features a mix of sporting stars and community leaders from the region, as well as historical pioneers of change, who are being profiled on advertising screens across the country. This joint campaign has been sponsored by MSB Solicitors, Everton FC, Liverpool FC, M&S Bank and the Liverpool Everyman & Playhouse theatres - a massive thank you to all these amazing organisations for making this campaign a reality.
The contemporaries spearheading the campaign this year are Liverpool FC's Trent Alexander-Arnold and Everton FC's Alex Iwobi, as well as the founder of the Anthony Walker Foundation, Dr. Gee Walker. It’s the second time the campaign has had representation from both Merseyside Premier League clubs, who are coming together in order to mark this important month and tackle racism side by side.
Those involved have contributed quotes that demonstrate what Black History Month means to each and every one of them personally, addressing and acknowledging the need to challenge prejudice.
For the historical figures, those featured effected massive change in the U.K specifically, including people such as Mary Seacole, Ignatius Sancho & Sarah Redmond. Having representation from the past and the present side by side in this campaign aims to drive home the message that it is important to both recognise the people who have inspired change historically, as well as those continuing that work today.
The creative is running throughout Black History Month in October to highlight the positive life achievements of individuals and groups from the region’s diverse and multicultural communities.
Click HERE to read about the campaign in more detail, and view the complete gallery of participants.