International Professional Services company MoreGroup rebrands to reflect its market position

Date posted:
Tue 11 January 2022

Poke Marketing has worked with leading financial professional services company MoreGroup to launch its new brand. The reason is to clearly communicate the proposition MoreGroup offers its clients. Namely, the absolute determination to support and protect its clients finances; compliantly and discreetly.

MoreGroup now have a truly international client base with customers across a range of high wealth individuals and companies. With MoreGroup’s pool of talent achieving significant results for its valued clients the new brand uses stunning photography to showcase the grit and determination. The photographer selected was one of the UK’s leading talents Mat Wright and art direction was provided by Mark Harrington, Poke’s Creative Director.

As well as a new brand identity the project included copywriting, website design and build and production of new print assets.

Andrew Binns, MD at Poke said “… when we first met the guys at MoreGroup we were instantly hit with the passion they had to ensure they protected their clients financial interests. We really wanted to harness this emotive aspect in their brand …”

Ruairi Laughlin-McCann from MoreGroup said “…we are proud of what we do at MoreGroup, but importantly we are proud of what we achieve for our clients. So, we really wanted a brand that represented that pride. Working with Poke was great because they understood us very early on…”

Further Info

Poke Marketing, is a creative advertising agency based in Liverpool offering clients a different approach to marketing. Focusing in on genuinely transforming businesses through utilisation of creative and strategic marketing and incorporating behaviour change methodologies, the agency also has an agile payment structure, basing fees on hitting KPIs rather than on time.

For more information contact Andrew Binns,