Liverpool's Princes Dock to host the return of the European Tour's Hero Challenge

Date posted:
Wed 10 April 2019


The Hero Challenge is back for the 2019 season and the fast and fun night golf contest will once again take place in a series of iconic city locations – with Liverpool Waters’ Princes Dock in England providing a vibrant backdrop for the opening edition.

Some of the world’s leading golfers will take part in the innovative event in the heart of Liverpool’s historic waterfront and fans can get FREE tickets to watch the action unfold on the evening of Tuesday May 7, 2019 at

A host of golf stars will battle it out in the Hero Challenge at Liverpool Waters’ Princes Dock, located on Liverpool’s incredible World Heritage Site waterfront, just two days before the Betfred British Masters takes place at Hillside Golf Club from May 9-12.

Owned by regeneration business Peel Land and Property, Liverpool Waters is a £5 billion waterfront development scheme which is transforming the city’s north docks, including development of numerous residential, commercial and leisure facilities across five distinct neighbourhoods. The stunning location takes on hosting duties as the Hero Challenge comes full circle, after a successful debut at the British Masters in 2016.

Hero MotoCorp Ltd – the world’s largest manufacturer of motorcycles and scooters – has reaffirmed its commitment to innovation on the European Tour by continuing to support the event, which boasts past winners including current 2018 Masters Tournament champion Patrick Reed of the United States, Swedish Major winner Henrik Stenson, and former World Number One Lee Westwood of England.

Dr. Pawan Munjal, Chairman, Managing Director and Chief Executive Officer, Hero MotoCorp, said:

“The Hero Challenge is an innovative concept that is attracting a large number of new fans to the game and we are glad to see a lot of youngsters coming to watch the event. I am also pleased to see the Hero Challenge being held at the historic Liverpool Waters’ Princes Dock, which is in keeping with the unique format of the event. I look forward to another enthralling evening of Hero Challenge ahead of the 2019 Betfred British Masters.”

Keith Pelley, European Tour Chief Executive, said:

“The Hero Challenge has proven to be incredibly popular with players and spectators and has continued to grow apace since the first edition in 2016. We started off at some of the most spectacular golf courses on the European Tour and it has been a lot of fun to see the event continue to evolve in such globally recognised and diverse locations as London’s Canary Wharf and Edinburgh Castle.

“I know that the upcoming edition on the stunning Princes Dock will tee off another fantastic season of the Hero Challenge, and I would like to take this opportunity to thank Peel Land and Property for giving us the opportunity to stage the event in such a fantastic setting. Of course, the Hero Challenge wouldn’t be possible without the vision and support of Pawan Munjal and Hero MotoCorp, who we thank, as ever, for their continued support.”

Liza Marco, Asset Manager at Liverpool Waters, said:

“We’re incredibly excited to be hosting this year’s world-famous event at Princes Dock. Liverpool’s waterfront provides a spectacular backdrop for the contest and it’s a pleasure to work with the European Tour team to make the most of our fantastic city, putting our historic waterfront well and truly on the map.”

The Hero Challenge will take place on Tuesday May 7 and will be shown live across the European Tour’s platforms. Free tickets to be there in person are available at

Tommy Fleetwood will follow in the footsteps of his fellow countrymen Ian Poulter, Luke Donald, Lee Westwood and Justin Rose when he hosts the Betfred British Masters two days later.The 2017 Race to Dubai champion, who contributed four points to Europe’s 17½-10½ Ryder Cup triumph at Le Golf National last September, will assume the role at Hillside Golf Club in his native Merseyside, the celebrated links which forms part of the glorious stretch of terrain recognised as England’s Golf Coast.

Tickets for the Betfred British Masters are available to book below:


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About The European Tour

The European Tour celebrates men’s professional golf on a global stage, combining innovation, diversity and world-class golf. In 2019, the European Tour International Schedule will feature a minimum of 46 tournaments in 31 countries, including eight Rolex Series events, all part of the Race to Dubai.

Celebrating the global connectivity of the European Tour and Dubai, the Race to Dubai is a season-long competition to crown the European Tour’s Number One player, an honour which in 2018 went to Italy’s Francesco Molinari for the first time, and which, since 2009, has also been achieved three times by Rory McIlroy, twice by Henrik Stenson, and once each by Lee Westwood, Martin Kaymer, Luke Donald and Tommy Fleetwood.

Since its formation in 1972, the European Tour has witnessed 28 Members celebrate a total of 54 Major Championship titles between them, enjoyed 11 Members attaining the pinnacle of World Number One and has celebrated its diversity as players from 36 different countries have won on the Tour.

The European Tour also manages the developmental Challenge Tour and the Staysure Tour (formerly known as the Senior Tour) which is the men’s professional golf tour for members aged 50 and older.

The European Tour is also the Managing Partner of Ryder Cup Europe, the body which, alongside the PGA of America, administers golf’s greatest team contest, The Ryder Cup. In 2018, the 42nd staging of the biennial contest between Europe and the United States of America took place at Le Golf National, France, from September 28-30. Europe were the victors with a score of 17.5-10.5.

The European Tour broadcasts live coverage of its tournaments to more than 490 million homes in more than 150 countries every week, generating in excess of 2,200 global broadcast hours for each event. It also enjoys the support of many of the world’s leading business brands with Rolex, BMW, Callaway, Dubai Duty Free, Emirates, and Hilton as Official Partners.

About Hero MotoCorp Ltd

Hero MotoCorp is the world’s largest two-wheeler manufacturer in terms of unit volumes sold by a single company in a calendar year — the coveted position it has held for the past 18 consecutive years. The New Delhi, India-headquartered Hero MotoCorp sold over 8 million two-wheelers in the calendar year 2018. The company has sold over 85 million motorcycles and scooters in cumulative sales since its inception.

Hero MotoCorp currently sells its products in 37 countries across Asia, Africa and South and Central America. Hero MotoCorp has seven state-of-the-art manufacturing facilities, including five in India, and two global facilities in Colombia and Bangladesh. Hero MotoCorp’s world class state-of-the-art R&D facility — the Centre of Innovation and Technology (CIT) — is located in the northern Indian state of Rajasthan. The Company has also recently set up its new facility, the Hero Tech Centre Germany GmbH. Hero MotoCorp has been associated with various disciplines of sports including golf, cricket, field hockey and soccer for over two decades. Fourteen-time major winner Tiger Woods is Hero’s Global Corporate Partner.