Savera UK launches partnership with national perfume brand

Date posted:
Fri 15 November 2019

Liverpool-based charity, Savera UK - one of the leading charities tackling culturally-specific abuse in the UK, including ‘honour’-based abuse (HBA), forced marriage and female genital mutilation (FGM)- has launched a partnership with national perfume subscription service, Bare&Bond.

From Friday 15th November, customers will be able to purchase a special Savera UK X Bare&Bond subscription, with 10% of all proceeds being donated directly to the charity.

The money will go towards continuing Savera UK’s life-changing and lifesaving services, including the 1-to-1 support service and drop-in sessions that it operates across Merseyside and Cheshire and its national helpline.

Subscribers to the Savera UK X Bare&Bond box pay monthly (£14.95), quarterly (£44.85) or annually (£159) to receive a box of three, beautifully curated 15ml perfumes every three months, with each perfume telling a different story.

The partnership features a collaboration with independent perfumer Sarah McCartney, the founder and nose of 4160Tuesdays and artist Bokani Tshidzu, winner of the BBC Big Painting Challenge, who designed the 100% recyclable box.

The campaign aims to raise awareness of harmful practices and encourage and empower people to speak out against them.

Speaking of the partnership, Afrah Qassim, Founder of Savera UK, added: “We are so excited to embark on this partnership with Bare&Bond. The ethos behind the brand has great synergy with the work we do at Savera UK, as it focuses on stories and connecting people.

“Savera UK uses real stories to raise awareness of harmful practices and how to identify them. We speak out against these practices and provide lifesaving services that allow survivors a new beginning and an opportunity to connect with a support network, so they can build a future free from violence and abuse.”

Founder of Bare&Bond, Frankee Adams, added: "For me, this collaboration is about bringing women together. Savera UK has already helped so many people - women and men - out of abusive environments and into a support network.

“All of our perfumes tell a story. We love that - though our Savera UK subscription - we can help the charity continue to bring even more people into a new beginning and start their new story.”

To purchase a Bare&Bond x Savera UK subscription or find out more about Bare&Bond, visit: https://bareandbond.com/pages/saverauk.

To find out more about Savera UK and the services it offers, visit https://www.saverauk.co.uk