PR, Marketing and Professional Services: Reimagining A Very Traditional Relationship

Date posted:
Fri 03 August 2018

In the third installment of Professional Liverpool and Creative Kitchen's ‘Sector Sync’ events, we look at how the professional services sector engages and interacts with creative PR and Marketing agencies.

Our fantastic speakers for this event are Kate Cox, MD of deWinter Agency, Sara Wilde McKeown, MD of Influential and Lauren Taylor, PR manager at Weightmans. The panel-based discussion will lift the lid on the different considerations and approaches taken by in-house PR and Marketing team and external creative agencies.

Discussing everything from content marketing, social media and the overlap with ‘digital’ agencies, to media coverage, reporting and return on investment, our expert panel will lift the lid on challenges faced on both sides, as well as best practice and success stories.

The panel will also examine the impact of rapid technological change, the ever-shifting media landscape and how businesses can evolve with these changes. Through open conversation, with audience participation welcomed, we aim to take experience and insight from both industries, with the hope of future creation, education and collaboration.

Sector Sync is a series of events established to address how the professional services industry and creative sector work with each other. Creative Kitchen is an association brand of Mashbo.

To find out more about our speakers, please click here

To book on to this event, please follow this link