Hatter's Digital Agency and Nextelligence share insights into the potential of AI in marketing, and how to harness its power without losing your brand identity.
This event is brought to you in partnership with Bruntwood SciTech. As Generative AI content becomes more and more prevalent in the digital landscape, we stand at a crossroad. Some businesses will charge headfirst down the easy route of replacing human talent with machine learning (and in doing so, remove any traces of individual identity, voice, and authenticity in their brand), while others stand frozen and unsure.
The winners will be those businesses who take the time to learn both the potential and the limitations of this powerful new technology, so they are empowered to use it strategically to maximise long term outcomes.
Hatter's and Nextelligence are both focused on creating compelling and authentic communication. Their partnership comes from the knowledge that businesses who want to succeed need to understand how to bring together tradition and innovation, human and machine, to create something brilliant.
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