LinkedIn Lead Generation Masterclass: a practical how-to guide of the three key pillars of effective lead generation using LinkedIn
This free live Masterclass will be hosted on Zoom by Lindsey Moore founder of Agnes Marketing, a business development and marketing adviser to small businesses.
Lindsey has been growing and advising small businesses for over 15 years. She started actively using LinkedIn for lead generation in 2014 after setting up her own consultancy. Although she had had a LinkedIn account for many years at that point she had only really used it for connecting or accepting connection requests, checking her news feed and making the odd post. However, in actively trying to develop business for her own consultancy she began to realise the huge power of this platform in generating businesses. LinkedIn is now one of the main sources of new business for Lindsey and the clients she works for.
In this free Masterclass Lindsey will take you through the three key pillars your need to get right for successful lead generation and how you do this.
The session is particularly helpful for people who have a LinkedIn account and dip into it for news and connecting with people but don’t currently use LinkedIn for proactive lead generation.
The session will cover the three key pillars of:
- Profile optimisation – is your profile optimised? How to transform your LinkedIn profile from a lacklustre CV to a dynamic content rich landing page for your and your business, which will stand you out from the crowd.
- Searching for prospects – how to use advance filters in LinkedIn to search for and find your ideal prospects.
- Lead generation – How to optimise invitation acceptance rates, and tips on how to write introductory InMail messages that open new conversations.
ZOOM DETAILS FOR THIS EVENT WILL BE SENT OUT 24 HOURS IN ADVANCE
What others who have attended this event say:
Really informative and engaging session. I feel like I now have all an excellent grounding in how to develop my network. One of the things I was most curious about is messaging and connection request etiquette. You covered this in detail, and I now feel much more confident navigating the social aspects of the platform.’ Dee Toth-Jones, Writer & UX Designer
The LinkedIn lead generation session was incredibly insightful and beneficial. You demonstrated so many ways to tweak and change our profiles in order to attract the right kind of customers for our own individual business needs. This was all delivered as ever, in such a professional yet warm and friendly manner. Thank you so much. Colette Dalton, Owner of Keeley Consulting
Even if you’re a seasoned user of LinkedIn this session is such as useful reminder of best practice and what’s new on the platform too. Lindsey really understands the professional services world and so the session stood out versus other LinkedIn training as the focus was on quality over quantity of connections. Vicki Harper, Business Development Manager
I was undecided if LinkedIn was the right social networking platform for my new business but the tips and advice Lindsey gave were brilliant and I realise there are massive connections to be made for my products and services Carol Powell, Alternative PPE North West
I attended this event today facilitated by Lindsey. It was a really great session, I learnt so much. Lindsey draws on her own experiences and provides the story behind her learning, together with the practical and technical advice you need. I really recommend booking on future sessions if you can. Dawn Kelly, Actualise Coaching and Training