Better than salespeople in one respect, as they have greater credibility, Raving Fans are one of your business’ most valuable assets.
You turn up to your business on Monday morning, park your car and walk into Reception. There’s a line of 50 people waiting for you. They all want to do business with you. Because your raving fan customers told them how amazing you are.
Sometimes, we’re so busy trying to fill our sales pipeline with new leads we forget how important it is to keep our existing customers happy to generate loyalty.
And you know, creating customer loyalty isn’t a trade secret. It’s not magic, it’s not something only a few special people understand. It’s also not something that can be done overnight.
The goal of marketing in any business should be to reduce the customer acquisition cost and increase their lifetime value. Creating raving fans focuses on how to develop the lifetime value of your customers.
Based on the knowledge that it is six times more expensive to acquire a new customer than to sell more products and services to your current customer base, at this event I’ll show you how to create a system which is designed to increase lifetime value by using the Ladder of Loyalty.
You’ll leave understanding the ladder of loyalty, how to move customers up the rungs as well as the systems you’ll need to have in place to ensure you can deliver consistently when you have a sudden rush of new customers!